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Inerica Systems — AI automation, smarter business

Retail & Boutique · The shop floor

One site for the shop floor and the online store

We help independent retailers, boutiques, and specialty shops compete with big-box stores through hyper-local SEO, e-commerce, and automated marketing aimed at both in-store visits and online orders.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A boutique shop floor with folded clothes and a counter, morning lightA boutique shop floor with folded clothes and a counter, morning light
A customer asking whether it comes in a medium, with stock on the shelf, in the back and online.

How does Inerica Systems help retail & boutique businesses?

We help independent retailers, boutiques, and specialty shops compete with big-box stores through hyper-local SEO, e-commerce, and automated marketing aimed at both in-store visits and online orders. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Shoppers who can't find you buy online instead

    When customers can't find your store online, they buy from Amazon instead. Local SEO and a strong online presence give them a reason to come to you.

  2. 02

    No online store means no sales after closing

    Your physical store closes at 6pm. An e-commerce store keeps taking orders while you sleep, without extra staff.

  3. 03

    Seasonal inventory management is chaos

    Without automated email campaigns around seasons and promotions, you end up with dead inventory and missed sales windows.

  4. 04

    Regulars are your backbone but you're not growing new customers

    Loyal repeat customers are gold — but you need a steady stream of new faces. Local SEO and Google Ads put you in front of shoppers who are looking.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in retail & boutique. We build around the first and the last, and leave the middle one with you.

The shop floor: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Shoppers in the store and online → You decide what sells where → Paid, picked, followed up. 010203

  1. Incoming work

    Shoppers in the store and online

    Questions, holds and online orders come in against the same stock, so what the site shows is what is on the shelf.

  2. Controlled decision

    You decide what sells where

    Prices, holds, returns and what's offered online are your rules. The exceptions — a return past its window, a hold past its date — come to you.

  3. Completed handoff

    Paid, picked, followed up

    The sale moves the stock, the order is picked or collected, and the customer hears when the size they asked about is back.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

E-commerce website

Sell online and send shoppers to the store from the same site.

  • Shopify or custom storefront build
  • Inventory sync and product photography guidance
  • Local pickup + same-day delivery options
  • Gift card, loyalty program, and discount integrations

Local SEO and Google Shopping

Show up when locals search for what you sell.

  • Google Business Profile with product listings
  • Local keyword optimization per product category
  • Google Shopping feed setup
  • Review request campaigns

Email and SMS marketing

Stay in touch with one-time buyers.

  • New arrival and restock announcements
  • Seasonal sale campaigns
  • Abandoned cart recovery sequences
  • VIP loyalty tier automation

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For retail & boutique businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What retail & boutique owners ask first

Can I sell online and still focus on my physical store?

Yes — we build omnichannel setups where your website handles both click & collect and local delivery alongside online orders, without adding overhead to your in-store operations.

How do I compete with Amazon for local shoppers?

Amazon can't offer same-day pickup, local expertise, or personal service. We position your store around those advantages and make sure local shoppers can find you.

What e-commerce platform do you recommend?

For most boutiques: Shopify. For complex inventory or custom needs: headless Next.js. We help you choose based on your product catalog size and growth plans.

How fast can you get my online store live?

It depends on how many products you carry and how much is custom. We scope it and give you a delivery date before work begins; a Shopify store built from your existing products is the quicker path.

Other industries we work in

Start here

Give local shoppers a reason to choose you

Tell us what you sell and how many products you carry. We'll check what local shoppers find when they search for it, and whether Shopify or a custom build fits.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404