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Inerica Systems — AI automation, smarter business

Auto Services · The service bay

Turn searches into service appointments

We help auto repair shops, tire shops, detailers, and dealerships get found on Google, take bookings online, and ask every customer for a review — without adding work at the counter.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A car on a lift in a clean independent service bay, a technician's hands on a wheelA car on a lift in a clean independent service bay, a technician's hands on a wheel
A car on the lift, and the owner on the phone asking whether it's ready.

How does Inerica Systems help auto services businesses?

We help auto repair shops, tire shops, detailers, and dealerships get found on Google, take bookings online, and ask every customer for a review — without adding work at the counter. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Your lifts are busy but your phone is quiet

    Great mechanics get most of their work from referrals. We make sure you're also getting the digital referrals — from Google.

  2. 02

    No-shows waste your bays

    Appointments booked and forgotten cost you real money. A reminder text ahead of the appointment gives the customer a chance to confirm or reschedule, so the bay can be rebooked.

  3. 03

    One bad review hurts worse than ten good ones

    With automated review requests, every satisfied customer gets asked — so one bad review isn't the only thing a searcher sees.

  4. 04

    Customers don't come back

    Without follow-up, a one-time oil change customer never returns. Automated service reminders give first-timers a reason to come back.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in auto services. We build around the first and the last, and leave the middle one with you.

The service bay: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Bookings, walk-ins and “is it ready yet?” → Extra work, approved by the customer → Ready, paid, reminded next time. 010203

  1. Incoming work

    Bookings, walk-ins and “is it ready yet?”

    Service bookings, tire quotes and status questions come into one place with the vehicle, the work asked for and the customer's number.

  2. Controlled decision

    Extra work, approved by the customer

    When an inspection turns up more, the customer sees the finding and the price and says yes before a wrench turns. The approval stays on the job.

  3. Completed handoff

    Ready, paid, reminded next time

    The customer is told when it's ready, the invoice is on the job, and the next service reminder is set from the work that was done.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

Local SEO and Google Business Profile

Show up for 'auto repair near me' in your exact service area.

  • Google Business Profile optimization
  • Service-specific pages (oil change, brakes, tires)
  • Review request after every completed job
  • Local citation cleanup

Appointment automation

Customers book online any time, and get reminded before they're due.

  • Online scheduling integration
  • Automated confirmation + reminder SMS
  • Day-of reminder with a reschedule link
  • Post-service follow-up & review request

Retention campaigns

Bring customers back automatically at service intervals.

  • Oil change reminders at the interval your shop sets
  • Seasonal promotions (winter tires, A/C check)
  • Referral request sequences
  • Loyalty program automation

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Our work in this industry

2 businesses we have built for

  • R&S Tires

    Live · Richmond, CA

    Searchable local inventory with confirmed quote requests, so customers stop phoning to ask what is in stock.

    Visit the live site

  • Expert Tires and Brakes

    Live · Sacramento, CA

    The full service catalog online — tires, auto services, wheels, promotions — with click to call throughout.

    Visit the live site

Where we work

For auto services businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What auto services owners ask first

Can I take appointments online without changing my current process?

Yes. We integrate online booking with your existing schedule. It adds a channel without replacing how you currently manage bookings.

My shop already has loyal customers. Why do I need digital marketing?

Loyal customers move away and change cars. New customers look you up on Google before they call, so being easy to find there is how you replace the ones you lose and add more.

How do you get reviews without begging customers?

Automated SMS after every completed service: 'Thanks for choosing us! If we did a great job, would you mind leaving us a quick Google review?' Asking at the right moment, every time, does the work that remembering to ask at the counter doesn't. Every customer gets the same message; we never filter who is asked.

What's a realistic timeline to see results?

The site and booking setup are a build with a delivery date, scoped before work begins. Search visibility and reviews build over months, not days — and no ethical agency can guarantee specific rankings.

Other industries we work in

Start here

Make your shop easy to find and book

We'll search for your shop the way a driver nearby would, then show you where you appear, where you don't, and how booking from your site works today.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404