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Inerica Systems — AI automation, smarter business

Real Estate · The listing and the showing

Stay in touch for the whole buying cycle

We help real estate agents and brokerages show up in local search, capture buyer and seller inquiries around the clock, and automate the long nurture cycle between first inquiry and closing.

Map your workflow See the route (650) 695-6404
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
A sunlit empty living room of a Bay Area home ready for a showing, keys on the counterA sunlit empty living room of a Bay Area home ready for a showing, keys on the counter
A buyer asking about a listing at nine at night, and three showings to fit around a closing.

How does Inerica Systems help real estate businesses?

We help real estate agents and brokerages show up in local search, capture buyer and seller inquiries around the clock, and automate the long nurture cycle between first inquiry and closing. Builds start at $1,500, quoted before any work starts, and most sites are live in about 14 days.

Sound familiar

Where the day leaks

  1. 01

    Leads go cold over a long buying cycle

    A buyer who inquires today might not close for a year. Without automated nurture, they forget you exist and end up using whoever stays top of mind.

  2. 02

    Your listings disappear after they sell

    Every sold listing is a marketing opportunity. Redirecting sold pages to neighborhood landing pages keeps their search value working for new buyers.

  3. 03

    Portal dependency is killing your margins

    Zillow and Realtor.com charge lead fees for your own local market. A strong personal brand and website gives you a channel the portals don't own.

  4. 04

    Nothing that sets you apart from other agents

    Most agents have the same headshot, the same bio, the same site template. We build a brand that shows what's different about you in your market.

How the work moves

Work comes in, someone decides, the job is handed off

Three moments run through a working day in real estate. We build around the first and the last, and leave the middle one with you.

The listing and the showing: the working route Three stations on one line: incoming work, a decision a person makes (in copper), and a completed handoff. Inquiries on a listing → The agent confirms the showing → A showing booked, a buyer kept informed. 010203

  1. Incoming work

    Inquiries on a listing

    Questions and showing requests arrive with the listing they're about and the buyer's timeline.

  2. Controlled decision

    The agent confirms the showing

    Who sees what, and when, is the agent's decision. Requests come prepared with the buyer's details; a person confirms every showing.

  3. Completed handoff

    A showing booked, a buyer kept informed

    Confirmed showings land on the calendar with the access notes, and buyers hear about matching listings as they come up.

What we build

The parts that carry the route

Start with the part that leaks most. Each one is scoped and quoted before any work begins.

Agent or brokerage website

A personal brand site that turns visitors into conversations.

  • IDX/MLS listing integration
  • Neighborhood guides and market reports
  • Home value estimator lead capture
  • Buyer and seller resource pages

Local SEO

Show up for '[city] real estate agent' and '[neighborhood] homes for sale'.

  • Hyper-local neighborhood pages
  • Google Business Profile optimization
  • Review request after every closing
  • Long-tail buyer/seller keyword targeting

Lead follow-up automation

Stay in touch for however long the buying cycle runs.

  • New listing alerts for saved searches
  • Monthly market report emails
  • Anniversary and birthday touches
  • Win-back sequences for cold leads

What it costs

Builds start at $1,500. You see the number before any work starts.

Every build is scoped and quoted. We tell you the number before any work starts, and it does not move afterwards. Most sites are live in 14 days.

See full pricing
  • Website + digital marketingA fast, properly optimized site, ready to be marketed.From$1,500
  • Website + marketing + AI automationAssistants on your site and automated workflows, with a person approving what matters.From$4,000
  • Custom vertical softwareBid pipelines, dispatch and fleet, planroom aggregation, industry CRMs.From$12,000

Where we work

For real estate businesses across the Bay Area

Based in Berkeley, CA, serving the San Francisco Bay Area. Call (650) 695-6404, and a person replies to every inquiry within one business day.

Questions

What real estate owners ask first

Can you integrate MLS listings into my website?

Yes. We integrate with IDX providers such as iHomefinder, Showcase IDX, and Home Junction to pull live MLS data into your branded website.

How do I compete against Zillow and Realtor.com?

You can't out-budget Zillow — but you can out-local them. Hyper-specific neighborhood pages, local market reports, and personal brand content go after terms the portals don't focus on.

My sphere of influence keeps me busy. Why do I need digital marketing?

Your SOI will eventually saturate or age out. Digital marketing builds a parallel lead channel so your pipeline doesn't depend entirely on who you know.

How long before SEO brings in leads?

There's no honest fixed date — it depends on your market and how many agents compete for your neighborhoods, and no ethical agency can guarantee specific rankings. The site, IDX feed, and nurture emails work from launch; search visibility builds over months.

Other industries we work in

Start here

Keep every lead hearing from you

Tell us your neighborhoods and your IDX provider. We'll check which local searches you show up for and what a new lead hears from you in its first week.

Map your workflow Get a free audit
  • Fixed quote before any work
  • Most sites live in 14 days
  • You own the code and the data
  • A person replies within one business day
(650) 695-6404